What is Sunset Pet Solutions?
business consultancy was founded in late 2015 by leading end-of-life and
euthanasia vet, Dr. Susan Gregersen, who's known in the UK as The Hospice Vet. Sunset Pet Solutions supports and
assists vets and small animal veterinary practices in developing their
end-of-life approach and protocols, so clients have the best possible goodbye
and are left with happy memories of their pet.
"I've developed these
practical concepts during the 10 years I've practised this new, end-of-life
speciality," says Susan. "They're aimed at helping vets in practice redefine
and redesign their delivery of the highly-valued (and profitable),
once-in-a-lifetime 'goodbye experience'. The idea is that clients learn to
value the complete and outstanding personal service offered 'from womb to tomb'
by their chosen - and trusted - vet practice. Not surprisingly, recent research
has proved that it is this last consultation that makes or breaks a vet-client
relationship. At the moment, about 20% don't come back with a new pet."
This is an
under-developed area of modern vet practice. By applying focused and
experienced expert attention to technical, communication and business aspects
at this last, or fourth, stage of life, a significant amount of untapped
potential is yet to be explored and released.
client, the end of a life and euthanasia,
is SO much
routine "clinical procedure"…
of your pet patients will need this…
Compass Study, 2015)
"A soft approach to hard results":
The usual outcome of
a considered and tailored solution to the terminal pet, or those with a
life-limiting disease, is an astonishing and immediate result at the practice's
bottom-line. It also helps the heartbroken client and empowers the
often-challenged, unsupported vet team.
designed, launched, marketed and operated my own pioneering, in-home,
end-of-life service for more than 10 years. I saw a gap in the market for a
specialised end-of-life service, and built it up from there. Combined with a
solid business degree and a profound love of helping animals and people, I am
well-equipped to offer expert and dedicated consultancy services to
forward-thinking, independent practice owners.
Sunset Pet Solutions collaborates
with other expert vet leaders in their field to deliver a result that
addresses the most important aspects of improving the end-of-life experience:
for the pet, the client and the whole vet team.
really focus on noticeable and measurable results, we work closely over
several months with just one or two vet practices.
practices I like to work with have identified and expressed a need and true
desire to stand out from the crowd of the many large corporates. They want to
set themselves apart by offering extraordinary, unique and valued services to
their loyal clients but realise they are yet to reach their full potential."
Susan Gregersen, MD &
Founder, Sunset Pet Solutions
We can help design, develop and market a unique and
highly-valued, end-of-life service - giving you and your practice the
competitive edge and advantage to:
set your practice apart in a
highly competitive, corporate market
design and implement a
tailored and profitable end-of-life policy matching your ambitions and
establish the appropriate,
tailored practical protocols for end-of-life services and home visits
help your team with what to
say and do (and what not) in difficult, highly charged, end-of-life situations
charge and set the
appropriate fees for home visits and end-of-life services
cater for delicate clients
and make them the returning,
life-time value client rather than the pet (even after a euthanasia, where an
average 20% defect to a new practice with their other or new pet)
successfully take the
"Toughest Call of All": telephone triage and detailed attention to end-of-life
situations right from the start…making or breaking a new client starts right
adopt the best euthanasia
techniques with tried and tested pre-euthanasia sedation protocols and
euthanasia techniques, to ensure a consistent client experience (both in the
practice setting and on home visits)
help clients with children
and other pets feel supported and to know what to do for the best for their
perform a stress-free and
successful home euthanasia experience - for client, pet and (new/recent) vet
offer respectful aftercare:
the importance of handling, crematorium choice and presentation, and aid in
memorialisation to owners
If you like what you have read so far, do get in touch to
discuss how we can tailor a result package specifically suited to your
practice's unique expectations and service aspirations. We want to help you
and your team deliver The Best Ever Goodbye - every single time.
For more information about our result packages or to arrange
an informal chat, please email me on email@example.com
delighted how well-received our unique service is among clients and local
vets alike. I'm passionate about sharing my expertise and experiences with
colleagues who, like me, want to help clients say goodbye in the comfort of
their own home as well as improving end-of-life services at their practice.
At the same time, it's our mission to build their confidence, creativity and
control while performing this once-in-a-lifetime memory for a pet owner and
helping them on this tough journey.
end-of-life protocols and designing tailored 'goodbye packages' for different
segments of the practice's client base works as a perfect and profitable
complement to the otherwise wellness-based pet health services offered by
normal vet practices.
idea is to put in place new protocols and services that help bridge the gap
in professional, medical and emotional support between the time a pet is sent
home with a terminal diagnosis, an incurable disease or develops challenging
or unmanageable geriatric ailments, and the right time for euthanasia. There
really is so much more we can do for both the owner and the pet.
listening to thousand of end-of-life stories from my clients (who come from
most practices around Sussex) it is clear that the whole end-of-life journey
is by far the most difficult an owner has to navigate - and almost impossible
without our help and support.
Clients often feel alone and abandoned when they first
contact my end-of-life practice (unless they are referred to us).
It is a true but also sad reflection of just how difficult it is for the vet
team in busy local practices to offer adequate, compassionate and suitable
services to meet their clients needs at the end of a pet's life.
we need to address involves a challenging mix of technical and emotional
tools that we - as modern, extremely busy vets - have little time for and are
often ill- prepared to juggle. We often stick our head in the sand instead
and hope it will all go away and somehow be fine.
With 1 in 5 clients (20%) not returning to the same
practice with a new pet after a euthanasia, and with 99% of pet owners
regarding their pet as full family members, isn't it about time we re-think
our current 'clinical' approach and pay far more attention to the last
"journey" and the delivery of this one last "procedure"?
both the pet's 'family doctor' and funeral director, we need to be better at
making this whole experience match up with the pet owner's extremely strong
bond to their furry family member, and their reasonable expectation for
saying a final heart-breaking but peaceful and dignified goodbye. Sadly, the
reality of what is actually offered today is often too far removed from what
should be a beautiful, shared experience and a treasured lifelong memory. We
can do so much better…
Send me an email on firstname.lastname@example.org to arrange an informal chat
about how we can perhaps help you and your team.
About Susan Gregersen, The
Hospice Vet, DVM, MBA, MRCVS - Founder & MD of Sunset Pet Solutions.
After seven years
running her innovative GP mobile vet service, covering all of Sussex and
dealing with a vast amount of end-of-life scenarios and home euthanasias, Susan
found her true calling.
In 2012, she chose to
dedicate her mobile practice to the hugely rewarding specialism of in-home
palliative medicine and end-of-life/hospice care, combined with peaceful
two-step home euthanasia.
As a hospice vet with
a business degree (MBA 2013) Susan started Sunset
Pet Solutions in 2015, supporting colleagues in normal veterinary practice
to re-define and re-design the whole end-of-life experience for clients.
The whole focus and
philosophy of Animal Hospice is based on improving the end-of-life experience,
which as a specialty is still in its infancy in the UK. Outside the United
States, there is little representation and acknowledgement of this new
veterinary field. It is currently unknown territory in the UK and normal,
independent practices are unaware of how adopting certain aspects of this
approach could vastly influence their overall performance and bottom-line
results in an increasingly competitive market of big players.
Susan is also the
official UK representative of the International Association of Animal Hospice
and Palliative Care (IAAHPC), the co-founder and current President of the
British Mobile Veterinary Association (BMVA) and is the executive advisor and
programme consultant on Compassion Understood (www.compassionunderstood.com)
See Susan's profile on
"The end of a
life - and euthanasia - is so much more
than just another routine
≈ 85% of your patient's
families want, need and are willing to pay so much more to have a beautiful experience!